Right now I’m actually excited by the direction that MS is taking, maybe not in it’s ethical departments, but certainly in it’s hardware departments.
The new Surface products are exciting IMHO. A Mobile device with 16 hour battery life, that can have the screen flipped so it can be used like an actual iPad Pro. That Surface Studio is really tempting. Again IMHO, Touch is the most user friendly and direct way of interacting with a computer, and the Windows way means you can have professional based Touch system (not a crippled iOS version).
When MS announced their new Surface products and Apple the new tbMBP, I was at a gathering of friends. Some of whom run a mobile gaming company in Taiwan.
Because the two announcements occurred at the same time, it made them reconsider using Macs for development. They started to look into using Windows, for the simple reason that a touch screen enabled Windows computer makes it easier for them to test and debug their iOS touch based games. For them, their tool of choice is interpreted and so the simulator runs on Windows.
While the boss of the company is a Mac fan, and detests actually going into Windows, even he prefers coding iOS and Android games on a Touch screen laptop that has Apple like battery life (when Apple has appeared to renounce that crown). It’s also inspired them to alter their games to run on Windows too. Which I just find funny, that Apple has allowed their iOS game makers to even consider switching to Windows for development of iOS games… Pants down much?
The more Apple pushes professionals into using platform independent tools, the more likely it is that a professional can look elsewhere and might look elsewhere, especially when the apps they’re now forced to use perform better on other platforms. A TV studio here in Taiwan got so fed up with FCP being unstable after Yosemite, they migrated to Adobe Premier, which runs much faster on Windows and now with the new tbMBP much more reliably. Some of the video guys are already using higher end Windows laptops. This is the #1 problem I see for Apple, they’re letting their faithful leave, and when they do it’s not a pleasant breakup, which influences those around them, thus slowly denting Apple’s reputation even more.
Hey Tim Cook, if you’re reading this. I’m available for hire, I might not be the best guy for the job, but I sure would like to head a new “Professional” department at Apple.
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