The Background
This hasn’t been a very good week. Earlier in the week, I submitted several app updates to the Mac AppStore for several of my apps. Two big apps got approved but the other smaller apps got rejected with the “Design Spam 4.3” with the template message.
[quote]Guideline 4.3 - Design
Your app provides the same feature set as other apps you’ve submitted to the App Store; it simply varies in content or language, or uses different names, icons or marketing text.
We understand the word “spam” can have a negative connotation. However, we use it simply to characterize a large number of very similar apps that causes the App Store to seem “cluttered.” Apps that replicate functionality but provide different content contribute to a sense of clutter in the App Store, hindering users’ ability to find apps.
Next Steps
Apps based on a common feature set should be combined into a single container app that uses the in-app purchase API to deliver different content. For example, it would be appropriate to consolidate your similar apps currently live on the App Store, using in-app purchase. Doing so can positively impact your app ranking by consolidating your sales to one app rather than distributing them across multiple apps.
It may be appropriate to revise your app to use the in-app purchase API to provide content purchasing functionality.
in-app purchase provides several benefits, including:
- The flexibility to support a variety of business models.
- A positive impact on your app ranking by consolidating your sales to one app rather than distributing them across multiple apps.
- An effective marketing vehicle to drive additional sales of new content.
For information on in-app purchase, please refer to the following documentation:
In-App Purchase for Developers
In-App Purchase Programming Guide
For step-by-step instructions on in-app purchase creation within App Store Connect, refer to the In-App Purchase Configuration Guide for iTunes Connect.
[/quote]
Had this issue back in December and I removed the apps which are not performing well on the AppStore then things got better. At that time, I decided to start a website to sell the Mac Apps independent of the Mac AppStore. However things are slow moving there. After removing those apps from the App Store, the AppStore income dropped by about 70%.
Initially did apps for Photos and then dabble in TIFF and PDF. I did have several apps which handle TIFF and PDF for different aspects. One rejection earlier this week was for this single purpose built app which does PDF optimization. The Apple Template suggestion was to do In-App Purchase which I am not comfortable with. Besides I wouldn’t buy a full app which I may not need so as to get to buy the in-app portion. So decided to incorporate that feature in to my comprehensive and only TIFF and PDF app and offer that as free update.
Submitted that app and got rejected for the same Design Spam. All the other apps I have are not remotely similar. Now I really do not know what to do ? I did launch a App Review Board appeal.
Thankfully, it is a Mac app as I can still offer this outside of the Mac AppStore. It’s pretty upsetting and it really stopping me from wanting to develop iOS apps as if they decided to deal a heavy hand, all the effort would be lost.
Question
Thank you for reading this rant.
Currently my own store, the only place I know to promote a Mac app is Macupdate.com but it isn’t really performing that well. Most of the Shareware Repository sites that I know are either gone, no longer actively maintained or don’t support Mac Apps. I am no one famous and my social media reach is extremely small.
Not sure where I should go from here ? Anyone has any suggestions ?
Thank you