I want to talk further on people opinions on In-App-Purchase, as I’d really like to make a decision, but I’m no closer to it than months ago.
I want to provide a means for people to test/use the application. In the past I experimented with shipping a FREE version, and a paid version. This worked well for us (back in 2011-2014), but it’s not allowed on the App Store anymore (from my experiences with Apple in the summer of 2019).
We’ve also tried to create FREE apps, where additional functionality is unlocked. This was incredibly hard to do, because you’re supposed to create a worthy FREE application, then charge the user to unlock more functionality, sounds simple, but in practice we never got the balance right and failed to earn out on our investments.
I’m looking at utilizing Apple’s 14-Day FREE trial, then offering the user various options to purchase after the trial. Except that I cannot find any information on how to do this without a Auto-Renewing subscription. 3rd Party sites from 2018, say it’s possible to do it, but I can’t find the documentation on Apple’s site.
The next step is to figure out what the pricing options are.
- A one time FEE for the rest of the product’s life.
- Regular fees to use the product, but are not automatically renewed.
- Auto renewing subscriptions.
Option 3 has some sweeteners attached for developers.
a) The subsequent years, Apple’s 30% becomes 15%.
b) A developer can offer incentives to get people to sign up, free trials, time limited discounts.
Traditionally, upgrades (or I guess you could subsequent years) are almost always cheaper for the customer, as a way of encouraging them to continue using your product, rather than assess the competition. I can see no way to offer this to the customer, nor can I see a way to pass on that 15% free reduction to the customer.
So what I was thinking to do is as follows.
- A 14-Day Trial (if I can find the documentation).
- Offer multiple (non-renewing options).
a) 1 month at $3.99
b) 1 year at $29.99
c) 2 Years at $39.99
- After the customer has used the product for more than 1 year (or 2 if they choose that), offer them a different set of options.
a) 1 Year for $19.99.
b) 2 Years for $29.99
These prices are for illustration purposes only. Through this model, I’m forever paying Apple 30%, but I’m hoping that my customers would appreciate it more.
So what do you all think of these options, which would/do you choose and why?
Edit: I don’t know if Apple would allow me to offer cheaper items for subsequent purchases. The wife says I should stop trying to swim against the current.