It’s not as simple as the ZDNet article title implies. You can only do this to YOUR phone and you must have the source code to the app. What I dug out of our developer contact is that it basically means that you don’t have to have a developer account to test your app on a real device.
And they’ve also just combined the prevously-spearate developer programs so all developers have access to all Apple targets. A separate iOS developer account is no longer necessary to develop iOS apps.
This is from an email we received from Apple a few days ago: