I was going to reply in the more negative conversation but I do think that this more positive conversation is the place to be writing. Marc, I think that the magazine is uniquely positioned, the Xojo online documents and language resources are ok though sometimes poor especially when it comes to example usage. Then when I search on here and Google the internet there is some good information buried amongst all of the warring and/or misguided comments. The information in the magazine can at least be editorially controlled to remove the noise.
How do you get more interesting content? Well I think Markus has started something good in this respect even if he seems to have initiated it in a challenging fashion - so well done Markus
How do you get more readers? That is a more difficult one, it has to be worthwhile for you commercially. Having experienced some of the attitudes on this forum it is hard to manoeuvre. If you gave away a single issue for free to try and get more interest then you would get flamed by those who paid for a subscription asking for a refund. If you went to a Readr service then you would get flamed by those who paid for a subscription even though Readr will cost $119.88 / year (sure the subscriber gets more than just one magazine).
I took a look at my August printed edition MSDN magazine (88 pages) online here , the cover lists the articles as:
Main Articles
Bringing RESTful Services to C++ Developers
Real-Time, Realistic Page Curling with DirectX, C++ and XAML
Building Cross-Platform Web Services with ServiceStack
Unit and Integration Testing of SSIS Packages
Architecture for Hosting Third-Party .NET Plug-Ins
Columns
Creating Mobile-Optimized Views in ASP.NET MVC 4
The Windows Runtime Application Model
Coding for Domain-Driven Design
Converting Numerical Data to Categorical Data
Going Dynamic with the Gemini Library
Navigation Essentials in Windows Store Apps
Finger Painting with Direct2D Geometries
The Decade of UX
Quite a few of those articles have similar concepts in Xojo. In Xojo we can do REST, can code page curling (obviously not with XAML),
can produce web services, can produce unit tests (not necessarily for SSIS), we have a plug-in design that few understand although the MSDN article is about something different. We can create mobile web views, (skip Windows Runtime for now), would benefit from understanding DDD, categorical data may be interesting to some, we could do something dynamic with script, dictionaries and operator_lookup, we need ideas for navigation and UX and the best for last - finger painting! And that is just one issue.
xDev (and Xojo) can do it! However the content, delivery methods and commercials may need some thought.