Hi everyone! I’d like to ask for some advice on In-App purchases.
I’m currently thinking about two alternative strategies how to offer the game in the AppStore: #1 Free download, game can be played up to a certain level and then the user needs to make a one-time in-app purchase to unlock the full game #2 Free download, game can be played for 7 days (no limitations), then the user needs to make the one-time in-app purchase to unlock the full game
Would any of the alternatives violate the Apple or AppStore rules?
How would you do #2 in the AppStore Connect?
What do you think would be a better approach?
#1 is easy to set up, you can even do A/B testing on allowing users play for free up to level 5 (test A) or level 8 (test B). Then check which of both earns you the most money. Change level numbers to your liking.
Users who don’t want to pay can still play a few levels.
#2 I think this requires you to set up a free in-app purchase labelled as “Free-7 day” in the title to comply with App Store guidelines.
Problem with this is users will abandon the app after 7 days if they don’t want to pay.
I would definitely go for #1
You can eventually have a third option: #3 Free download, game can be played up to a certain level and then the user needs to make a one-time in-app purchase to unlock the full game. Display ads for users not paying.
Thanks (once again), Jeremy! I did consider ads in the trial version but I wouldnt know how to do it. Is something like appmonet.com the way to go or whats the best way?