Commercial Software Licence

3 queries:

When I upload to the Mac App Store is my software covered by any licence by Apple or should I still include my licence within my software?

Does anyone have or know where I could obtain a commercial software licence for a desktop app without forking out that can be adapted to my software?

Being a UK based developer, should my licence be worded to cover UK legalities even though my software will (hopefully) be purchased worldwide.


All Apple wants from you is 30%
All Apple is going to give you is a showcase
Anything else is between you and your customers

Copyright/Trademark or other legal protections are up to you… But unless you have a $10,000 application it might not be worth it to hire a lawyer and have documents drawn up.

The cost of that, chasing a potential pirate, and getting them in front of a judge is going to far out pace the cost of just putting some words in your app…

All Apple wants from you is 30%

30% is that all …! robbers i’d say

[quote=13612:@Lee Page]All Apple wants from you is 30%

30% is that all …! robbers i’d say[/quote]
That depends. Is the remaining 70% greater than what you’d make without paying the initial 30% or not?

30% is probably a bit high

Rivio Entertainment (makers of Angry Birds) seems to disagree. :wink:

I find 30% to be fair, they handle everything once your application is in
the store, you get paid every month and they have lots of exposure for
your app.

Plus, being part of the developer network gives you access to
tons of code and the latest beta of mac OS/X.

You can also take the same app and sell it on your site.

ROVIO ENTERTAINMENT LTD are not paying 30%

Really I find that shocking considering the developer has done all the hard work

That’s really up to you. That’s a huge amount of immediate marketing exposure and opportunity. If that’s not worth 30% to you, then don’t use it.

Unless your App just happens to go viral at a 70/30 split. I may be wrong but at that rate it must be difficult to sustain a healthy profit margin.

AngryBirds is big because of AppStore. If the AppStore wasn’t there … no-one would ever know it.

30% is pretty fair imo

That’s the economy of all products. You spend money in order to gain notoriety (beyond word-of-mouth), hope that your product finds a niche, etc… You have to calculate your own risk to gain ratio. If you go solo, then you keep 100%, but spend more of your time marketing the product (or hire someone).

Let’s say this gets yous 100 customers, and you sell your product at $10 each. So you just made $1000 and you keep it all. However, you work for (easy math) $50/hour, and you spent 10 hours getting it out there. So of the $1000 profit, you’ve already spent $500 in order to earn it.

On the other hand, the app store could present you a 500 customers in the same amount of time. At the same price that’s $5000, minus $1500, so $3500 profit. You also didn’t spend as much time marketing, so you were able to put your time elsewhere. Instead you spent 2 hours setting it up in the app store, so it cost you $100 in marketing. A $3400 profit.

Mind you, that’s extremely simplified accounting and economics, but that’s how it works. Every time and financial investment have risk and potential profit, and it’s up to you to determine which risks are worth taking.

Hope this helps. :slight_smile:

Yes I suppose (something I have overlooked) is the marketing aspect included within the 30% fee.

Let’s not also forgot that the developers of Angry Birds father Kaj was an entrepreneur who founded several companies, including Trema, a financial-software business that was eventually sold to a private-equity house for $150 million in 2006. The Angry Birds development costs was part funded by the father,

Even at £1million dollars for development costs and it never was a success, I would say that it would have not caused any hardship :slight_smile:

Right, and it’s not just initial marketing, but marketing for the duration. It also gives users the ability to provide feedback, search, rate, etc…

Larger financial backing just increases ones likelihood of taking greater risks, but the risk is the same; they just have more to risk. Even the investors consider the risk before giving a company money. Also, investors, like Apple, want their money back with profit. :wink:

Right, my original queries have been side stepped here. Anyway my opinion is that 30% seems fair given the showcase, exposure and trust people have in the whole purchasing on App store. I also think having ‘one-click’ purchasing as app store does give rise to some whim purchases which would probably not happen if I was marketing off my own website using Paypal or the likes to complete the sale.

I have to agree with you Jason, my time is best spent developing not marketing. I can develop but marketing is not my forte and I haven’t got time or inclination to try and promote my wares on my own site. I have my own site but merely on the off chance a passer by stumbles upon it and I will redirect them to app store to make a purchase.

I suspect if things go well I will change my mind in time and sell from my own website. For now, Apple can do the promotion, hosting, money collecting etc for me and I will happily pay 30% for the work done and my time saved.

Anyway, back to my original query and Dave in response to:

I am not looking at chasing pirates, Apple app store will do a good enough job of protecting my app from running on multiple machines. I am more thinking of protecting my company. I develop financial apps. Lets say one of my apps has a bug and calculates a balance wrong, someone makes a decision based on what information my app gave them and then they go bust because my app has incorrectly informed them, I dont want dragging through the courts due to negligence etc. You see my point.

Have to laugh when i see complaints that 30% is too high… before the APP store the spilt was often 30/ 70 for the store and you were damn lucky to get 30% … often it was less.

Apps don’t sell themselves.

One could easily argue developing an application is easy, selling it is hard.

do what most software companies do

Even Xojos EULA has words similar to this