I had some issues early on. My MicroSD card must have been messed up because when I got a new one and did the same procedure it worked right off the bat.
It didn’t seem to like my 64GB Micro SD card, so I swapped it out for my 16GB and it worked fine.
It also took a dislike to the HDMI port on my tv, resulting in the whole screen flashing like a Sinclair ZX spectrum 48k.
It brought back lots of fond memories, but not exactly what I wanted to see at that particular moment - so I changed HDMI ports on the tv, and it then worked absolutely perfectly.
Now I’m a happy bunny
All I need to do now is purchase Xojo for Pi Desktop, and then I can make my kiosk style GUI