Facebook Ads

General
1

Creating a new thread to not hijack this one: https://forum.xojo.com/59008-mac-app-stores/

Yes I started a campaign yesterday, only targeted to Instagram feed for the moment.

2

Do you have an Instagram feed for you app? Does Facebook work for your app?

3

I created an Instagram feed yesterday just to run ads.

I also have a Facebook page for two apps. Unfortunately I’m quite lazy and don’t post much.
1000 likes so far for this one: https://www.facebook.com/PackrApp/

4

Currently what brings the most people to my App Store pages are:

  1. App Store Search
  2. Google Search
  3. Cross-marketing in my apps
  4. App Store browse
  5. People sharing my app to others on WhatsApp/Messenger/Snapchat

I had a go at App Store Search Ads but the ROI isn’t interesting at the moment.

For #3, in each of my apps I have a screen that displays all of my other apps. Also random pop-ups linking to my other apps.
This works really well for one of them, approximately 20% of all revenue is generated by that specific screen in the other apps.

5

Great insight. Thank you, Jeremie :slight_smile: