As you know, we made an announcement this week that we were going to switch from the freemium model back to the 30-day trial model. This was based on our analysis of freemium user data. Some new information we discovered after the announcement led us to further analysis which revealed that the revenue difference between the two models is not as significant as we had originally thought. That’s just the way it goes sometimes.
Many of you have done a great job of articulating the benefits of that model. We love the freemium model too. It has many benefits that are not offset by an incremental difference in revenue. Therefore we have decided to continue with the freemium model for the foreseeable future. To those of you who joined in on the discussion about the merits of the two models, we appreciate your input.